Designing Identity

Current marketing is directed towards building up brand identity for various kinds of client - commercial and even now educational/charitable. Could the designers of the future be developing integrated identity for individuals? An avatar for the metaverse, a wardrobe for real life, a profile for social networking sites... Could people sell their identity or part of it in return for commercial advertising? Already individuals from reality tv shows are famous for being famous. They are developing a brand which can be valued and even sold. In the same way a PR firm might manage a celebrity's reputation the designer of the future could be used to build up the identity of the client in the digital media of the future.


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